泰王国总理赛塔·他威信、正大集团资深董事长谢国民、正大集团董事长谢吉人、正大集团总裁谢镕仁、正大集团资深副董事长杨小平、 正大集团首席运营官Pakkhapon Ngamlak，阿里大文娱集团党委书记兼优酷执行总编辑杨伟光、阿里大文娱集团优酷海外业务负责人周鹏、阿里大文娱集团数字人业务负责人王叶、阿里大文娱集团数字人业务项目经理王滢莅临现场，共同出席见证了这次伟大的合作。
Press Release: Strategic Cooperation Agreement between
Alibaba Pictures Group and T&B Media Global Group
On October 19th, the Tourism Authority of Thailand (TAT) joined hands with eight Chinese companies to sign the “Strategic Cooperation Letter of Intent” in Beijing, with the aim of promoting tourism and cultural exchanges between China and Thailand, and fostering the development of Thailand’s tourism industry through innovation and industrial upgrading.
Thailand’s Prime Minister Mr. Srettha Thavisin Heavisited the scene and delivered a speech. Mr. Srettha Thavisin expressed that the Thai government attaches great importance to and actively promotes cooperation in various fields between China and Thailand, whether in trade, investment, education, or in the fields of culture, arts, and tourism. He believes that this cooperation will further promote mutual understanding between the two countries and deepen the relationship between China and Thailand.
It is worth noting that in the field of cultural and film exchanges between China and Thailand, Alibaba Pictures Group and T&B Media Global Group have signed a strategic cooperation agreement to jointly promote cultural and entertainment exchanges between the two countries in the future.
Alibaba Pictures Group is an entertainment company driven by the internet, with a business scope covering content production, promotion and distribution, cinema ticketing data management and service, as well as derivative product development and sales.
T&B Media Global Group is a comprehensive entertainment company headquartered in Bangkok, Thailand. It engages in various sectors including talent agency, content creation, IP operation, content distribution, as well as virtual reality, augmented reality, mixed reality and other immersive experiences. The group aims to combine Web3 with its metaverse brand Translucia to create a new lifestyle and entertainment experience for global users.
The strategic cooperation between the two groups will fully leverage their respective advantages in resources and innovative strength to provide high-quality entertainment experiences to the people of China and Thailand, while promoting cultural exchanges between the two countries. This cooperation aims to be a part to take cultural cooperation between China and Thailand to a new height.
The strategic cooperation mainly involves three areas. Firstly, cooperation in AI and virtual human. Alibaba Pictures Group and T&B will jointly build virtual human for film and television as well as a series of products based on AIGC. Their goal is to be at the forefront of the trend of AI and virtual human in content creation.
Secondly, in film and television distribution, the two parties will work closely together to enhance local capabilities such as program distribution and short video promotion of Chinese films and dramas in Thailand. This will bring more diversified and high-quality film and television works to the audiences of both countries.
Thirdly, cooperation in IP product commercialization. The two groups will leverage their respective advantages in resources and channels to expand into broader markets.
During the strategic partnership announcement, Zheng Yong, Chief Technology Officer of Alibaba’s Media and Entertainment Group, and Dr. Jwanwat Ahriyavraromp, CEO and Founder of T&B Media Global Group, represented their respective groups to exchange the strategic cooperation agreement, officially launching a new journey of film and cultural exchange cooperation between China and Thailand.
Srettha Thavisin, Prime Minister of the Kingdom of Thailand, Mr. Dhanin Chearavanont, Senior Chairman of Charoen Pokphand Group, Mr. Soopakij Chearavanont, Chairman of Charoen Pokphand Group, Mr. Suphachai Chearavanont, CEO of Charoen Pokphand Group, Mr. Pakkhapon Ngamlak, Chief Operating Officer of Charoen Pokphand Group, Ms. Yang Weigang, Secretary of the Party Committee & EVP of Youku at Alibaba’s Media and Entertainment Group, Mr. Zhou Peng, Head of Overseas Business at Youku at Alibaba’s Media and Entertainment Group, Mr. Wang Ye, Head of Digital Human Business at Alibaba’s Media and Entertainment Group, Ms. Wang Ying, Project Manager at Alibaba’s Media and Entertainment Group attended the strategic partnership announcement ceremony to witness this great cooperation.
It is worth looking forward to that this historic strategic cooperation between Alibaba Pictures Group and T&B Media Global Group will bring positive energy to cultural exchanges between China and Thailand. We believe that this cooperation will create a win-win situation for both parties.